FORMULATION OF ACTORS BEHAVIORAL COLLABORATION TO IMPROVE COCOA AGRIBUSINESS PERFORMANCE IN BATANG REGENCY

Abstract

Abstract

Batang Regency is one of the cocoa producer areas in Java Island. Based on the amount of existing

cocoa production, Batang Regency is an area that has potential in the cocoa industry. Currently, cocoa agribusiness in Batang Regency has not been good due to the lack of coordination between the behavior of cocoa supply chain actors that affect agribusiness performance. To deal with coordination problems along the supply chain, collaboration among actors is a solution with synergistic and integrated interactions among heterogeneous actors. Considering the existing problems, it is necessary to conduct research to find out the formulation of collaborative behavior of each cocoa agribusiness actor in order to improve their performance in Batang Regency. The formulation of collaborative behavior is generated using Fuzzy Analytical Hierarchy Process (FAHP) method. FAHP aims for weighting in order to determine the magnitude of influence of each actor's behavior on performance. This research aims to formulate collaboration and priority behavior of each actor in cocoa agribusiness to improve performance in Batang Regency.

Keywords : Cocoa; Behavioral Collaboration; FAHP.