PENGARUH GRATIS ONGKIR DAN CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SHOPEE (STUDY KASUS MASYARAKAT KELURAHAN RANDAKARI)
Keywords:
Free Shipping, Cash On Delivery, Purchase DecisionAbstract
This study aims to determine "The Influence of Free Shipping and Cash On Delivery on
Purchase Decisions on the Shopee Online Store (Case Study of the Randakari
Subdistrict Community)." The analysis used is descriptive quantitative analysis. The
sampling technique applied is non-probability sampling using the accidental sampling
method with 60 respondents. Data were collected through questionnaires distributed
via Google Forms and analyzed using SPSS version 27.
Based on the hypothesis testing results, the t-count value (3.346 > 1.672) and
significance value (0.000 < 0.05) indicate that H0 is rejected and H1 is accepted,
meaning that the Free Shipping variable (X1) has a significant influence on Purchase
Decisions (Y). Furthermore, the t-count value (2.532 > 1.672) and significance value
(0.000 < 0.05) also indicate that H0 is rejected and H1 is accepted, meaning that the
Cash On Delivery variable (X2) significantly influences Purchase Decisions (Y). From
the F-test results, the calculated F value (60.631) exceeds the F-table value (3.16), and
the significance value (0.000 < 0.05) indicates that H0 is rejected and H1 is accepted.
This means that the Free Shipping (X1) and Cash On Delivery (X2) variables together
or simultaneously have a positive and significant influence on Purchase Decisions (Y).
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