Focus and Scope

ABDI: Al-Khairiyah Digital Business Journal publishes high-quality scholarly works that explore the intersection of business, technology, and digital transformation. The journal aims to provide an academic platform for researchers, practitioners, and students to disseminate innovative ideas, empirical findings, and conceptual analyses related to digital business development.

The journal welcomes contributions in the following areas:

• Digital Business Management
  Digital strategy, digital leadership, business model innovation, and organizational transformation in the digital era.

• Entrepreneurship and Digital Startups
  Digital entrepreneurship, startup ecosystems, innovation management, and SME digitalization.

• E-Commerce and Digital Marketing
  Online marketplace strategies, consumer behavior in digital environments, social media marketing, and data-driven marketing practices.

• Financial Technology (Fintech)
  Digital payments, blockchain applications, financial inclusion, and Islamic digital finance.

• Information Systems and Digital Platforms
  System design, user experience, platform ecosystems, data analytics, and artificial intelligence in business operations.

• Digital Economy and Policy
  Digital economic development, industry digitalization, public policy on digital transformation, and regulatory frameworks.

• Community Empowerment in the Digital Era
  Digital literacy, digital-based community development, and technology adoption in social and economic initiatives.

The journal is open to conceptual papers, literature reviews, case studies, and empirical research that contribute to theoretical advancement and practical insights in the field of digital business.