THE EFFECT OF MEMBER SATISFACTION, TRUST AND REPUTATION OF THE COOPERATIVE ON MEMBER LOYALTY IN PT KRAKATAU INTERNATIONAL PORT COOPERATIVE

Abstract

The research method used is the Survey method. Survey research methodology is a research method used to obtain data from certain places that are natural (not artificial), but researchers treat data collection. In survey research, researchers distribute questionnaires, interviews (interviews, and observations). With a sample of 66 cooperative members of PT Krakatau Internasional Port. The result of the member satisfaction variable (X1) gets a calculated t value of 3.858 and a significance value of 0.000 so that the conclusion is tcalculate ttable < with a table t value of 1.66980 so t count 3.858 < 1.66980 Ho is rejected, for a significance value with a value of 0.000 < 0.05 hereby it is concluded that the significance value is smaller than the value of 0.05 hereby Ha is accepted. So that member satisfaction affects the loyalty of cooperative members of PT Krakatau Internasional Port. The confidence variable (X2) gets a calculated t value of 6.846 and a significance value of 0.000 so that the conclusion t calculate > t table with a table t value of 1.66980 so t count 6.846 > 1.66980 Ho is rejected, for a significance value with a value of 0.000 < 0.05 hereby it is concluded that the significance value is smaller than the value of 0.05 hereby Ha is accepted. So that trust affects the loyalty of cooperative members of PT Krakatau Internasional Port. The reputation variable (X3) gets a calculated t value of 6.407 and a significance value of 0.000 so that in conclusion t calculate > t table with a table t value of 1.66980 so t count 6.407 > 1.66980 Ho is rejected, for a significance value with a value of 0.000 < 0.05 it is hereby concluded that the significance value is smaller than the value of 0.05 hereby Ha is accepted. So that reputation affects the loyalty of cooperative members of PT Krakatau Internasional Port. Variable X1. X2. X3 together with the variable Y: seen the value of F = 16.395 based on the distribution table F table (df1 = 3, Df2 = 66) at the level of α = 5% Ftable is 2.74. So F calculate > F table (16.395 > 2.74). It can be concluded that Ho is rejected and the significant value < probability value 0.000 < 0.05, because the significant value of the test is much more or below the value of α = 5%, then Ha is accepted it can be concluded that the combination of three independent variables consisting of variables of member satisfaction, trust and reputation has a simultaneous positive and significant influence on member loyalty.