THE EFFECT OF ADVERTISING AND PRODUCT QUALITY ON CUSTOMER SATISFACTION OF MEATBALLS AT THE POPPY'S MEATBALL SHOP

Abstract

By using a quantitative approach by taking the population of customers who always buy at the poppy's meatball shop with the criteria of age under 40 years old and male and female genders. The number of samples determined in this study amounted to 100 respondents. The results processed by the researcher on the Advertising variable (X1) obtained a t-value of 3.008, and a significance value of 0.003, so that the conclusion is that t calculates > t table with a t table value of 1.660 so t calculates 3.008 > 1.660 Ho is rejected, for a significance value with a value of 0.003 < 0.05, it is concluded that the significance value is more than the value of 0.05 with this Ha is accepted. So that Advertising has an effect on Customer Satisfaction, the variable Product Quality (X2) gets a t value of 1.900 and a significance value of 0.060 so that the conclusion t calculates > t table with a t table value of 1.660 so t calculates 1.900 > 1.676 Ho is rejected, for a significance value with a value of 0.060 > 0.05 it is concluded that the significance value is less than the value of 0.05 with this Ha is rejected. So that product quality has no effect on Customer Satisfaction, and based on the distribution table F table (df1 = 2, Df2 = 100) at the level of α = 5% and F table is 3.09. So that F calculates > F table (5.077 > 3.09) it can be concluded that Ho is rejected and for a significance of 0.008 < 0.05 it can be concluded that Ha is accepted, which means that Advertising and Product Quality have a positive and significant influence simultaneously on Customer Satisfaction.